Effective and ineffective advertising

Effective Advertising

Queensland Flood Relief fund-raising.
An effective advertising by using a gauge marked with funds raised by "shoppers" and contributions by Woolworths.

The advert makes those who shopped and donated at Woolworths feel good by showing the amount raised, a thank you as well to those who have already donated but also makes those who haven't donated why, how and who the money is donated to. The Salvation Army also makes the advert feel more genuine.





I've Been Everywhere but there man!

Effective advert using the BigPond theme but with a rural aspect, using the fact that BigPond is expensive and for those who are not satisifed with their current ISP. The other effective aspect of the advert is the amount of download data with the price with the Internode logo with the slogan "easy broadband".

Saving Water in the driest state

http://www.thenewspaperworks.com.au/go/news/water-corp-target-60-press-ads/beb5990d-905d-1a57-056f4f1ba5042f1a

A very effective advert showing the issues of water supplies in Perth, showing ways people can save water, easy to read with all the facts to enforce the fact why water saving is needed.

Ineffective Advertising

DIY Beer or Home Brew?

An ineffective advert for home brew, but in this case it is called "DIY Beer", the advert fails to state why should you by it, using a child's artwork to sell alcohol, why home brew is better then then brew already bottled. Only part of the advert that is somewhat effective is were it can be purchased.








Is this a Golf or a Plates Ad?

Looks more like a advert for a VW Golf rather then customised number plates, this advert also makes it hard to see the website it is telling people to go to.






And the focus is?

Canon's advertising is normally straight to the point or focus' on what the camera can do and how it makes life easier for you with just one image a little bit of text but in this case a very man with a camera in the mouth of a big cat is meant to focus on that the camera now has 35X optical zoom but I don't really think that is the message the photo is giving.