ARTC evaluation

Week 10 - Writing Content for a Range of Media

Does the copy get to the point quickly?
Depends on what information you're after, it does tell the reader that the Army isn't an easy career to work in but doesn't entail what makes it hard and what is different in the Army compared to your average nine to five job.

Is the copy shy about the offer or incentive?
Yes, they need to tell more on what there is to offer in the Army and the incentives which comes with it, like most job adverts in the newspaper which makes it more attractive.

Is it easy to respond to?
No, the main page (the home page) of the ARTC has no link to it aim (getting the reader to join) as there is no join now button located on the page which can put off the reader. Having a join now page with a form or ways the reader can apply to join linked on the home page saves time.

Does the copy overcome every objection to replying, leaving the reader with no choice but to act?
No, it leaves the reader to question if they should join or not. The reader would need to navigate to another page the benefits of being in the Army, not just the negatives.

Does the copy use simple words?
Yes, there are no complex words on the home page and is easy to read but could be a little more detailed.

Does the copy use active language (does it address the site visitor as ‘you’)?
Yes but still needs more active language to make it less broad and more attractive to the reader.

Is the copy broken down into simple sections and bullet points?
Not really, it is in three paragraphs rather then two with a bullet point section of the challenges.