21 February 2011

M&M's Pastel Pretenders Promotion review

Pros:
  • The package shows the product under the logo.
  • Makes the purchaser feel good feel like they are getting more with the 10% value more and that they have the chance to win $20,000 as well the five hundred chances of winning one of $100 gift cards.
  • Limited amount of chances mean people will buy more to try and win the prize money.
  • The "extra value pack" can only purchased at Woolworths which benefits the store selling the product not just the manufacture.

Cons:
  • Package is cluttered with too much of the promotion.
  • Promotion could have been presented better with the use of pastel colours rather then two men dressed in pastel coloured suites.

More to follow when I purchase the the pack myself, due to the low resolution of the image which makes it very hard to see what is good and bad about the packaging.

18 February 2011

Using photoshop

I created this out of a photo of a Koala and two road sign clip art. I used the clone, layer and feather tools within photoshop to create the image.

15 February 2011

Get the Glass

  • Graphics were fantastic for a game which has been around for a few years.
  • The aim of the game as good, by promoting milk.
  • Good mind and strategy game.

Cons: 
  •  Some of the questions were very US orientated, it had to potential to be a very good game had they not targeted one demographic.
  • While it was a hard game to play, I thought that it was rather short. I was expecting more.
  • I thought that focus of the game by trying to out run the police and break out of prison wasn't the best if is aim is a kids and teens. What are we teaching them?

14 February 2011

Effective and ineffective advertising


Effective Advertising

Queensland Flood Relief fund-raising.
An effective advertising by using a gauge marked with funds raised by "shoppers" and contributions by Woolworths.

The advert makes those who shopped and donated at Woolworths feel good by showing the amount raised, a thank you as well to those who have already donated but also makes those who haven't donated why, how and who the money is donated to. The Salvation Army also makes the advert feel more genuine.





I've Been Everywhere but there man!
Effective advert using the BigPond theme but with a rural aspect, using the fact that BigPond is expensive and for those who are not satisifed with their current ISP. The other effective aspect of the advert is the amount of download data with the price with the Internode logo with the slogan "easy broadband".



Saving Water in the driest state
A very effective advert showing the issues of water supplies in Perth, showing ways people can save water, easy to read with all the facts to enforce the fact why water saving is needed.



Ineffective Advertising

DIY Beer or Home Brew?
An ineffective advert for home brew, but in this case it is called "DIY Beer", the advert fails to state why should you by it, using a child's artwork to sell alcohol, why home brew is better then then brew already bottled. Only part of the advert that is somewhat effective is were it can be purchased.








Is this a Golf or a Plates Ad?
Looks more like a advert for a VW Golf rather then customised number plates, this advert also makes it hard to see the website it is telling people to go to.






And the focus is?
Canon's advertising is normally straight to the point or focus' on what the camera can do and how it makes life easier for you with just one image a little bit of text but in this case a very man with a camera in the mouth of a big cat is meant to focus on that the camera now has 35X optical zoom but I don't really think that is the message the photo is giving.

Learning flash

Liam has been teaching Cert III in Media on how to use Flash Professional CS5. This is the result of the Sunset theme.

Not working? https://sites.google.com/site/robsmedia2011/home/file-cabinet/Sunset.swf