Pros:
- The package shows the product under the logo.
- Makes the purchaser feel good feel like they are getting more with the 10% value more and that they have the chance to win $20,000 as well the five hundred chances of winning one of $100 gift cards.
- Limited amount of chances mean people will buy more to try and win the prize money.
- The "extra value pack" can only purchased at Woolworths which benefits the store selling the product not just the manufacture.
Cons:
- Package is cluttered with too much of the promotion.
- Promotion could have been presented better with the use of pastel colours rather then two men dressed in pastel coloured suites.
More to follow when I purchase the the pack myself, due to the low resolution of the image which makes it very hard to see what is good and bad about the packaging.
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