16 May 2011

Billboard design brief

Topic: The world's oil reserves could be exhausted by 2040
Client: Renewable energy organisation
Target: Effects of oil extraction, the limitations of reserves and effects of not having oil
Proposed ideas:
  • The environmental damage caused by oil extraction
  • Limitations of reserves in the World
  • Cost of production
  • What will happen if no new “renewable fuel” is found when the oil reserves run dry
  • Possibility of conflicts/wars over oil
  • What oil is used for other then use as a fuel
    The yet to be completed billboard image
  • Effects on transportation on not having oil 
Idea: The results of what will happen when the oil runs dry by using an a abandoned petrol station and a rusty car.

Desired outcome: Getting people to act that we need to move away from oil to alternative biofuels.

Images used for the billboard:
Websites: 
Archive of links of images:
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